Small Business Marketing with Claude AI
Use Claude to write your posts, newsletters, and customer emails
Your Monday Morning Plan: Use Claude to Write Your Posts, Newsletters, and Customer Emails
On Thursday, April 23, I stood in front of the Ontario Area Chamber of Commerce and showed how Claude can write a week of Facebook posts for a local business in about five minutes. A lot of you wanted the thing I demoed. This is where you get it.
Download Small Business Marketing (free) →
What you need
A computer (Mac or Windows)
Claude Pro — $20/month. The feature this tool uses is called Cowork mode, and Cowork is Pro-only. No free workaround.
About 30 minutes.
That’s the whole shopping list.
Your Monday morning plan
Install the Claude desktop app. Go to claude.ai/download. Takes two minutes.
Sign in and subscribe to Claude Pro. Do it from inside the app — $20/month.
Turn on Cowork mode. One toggle in the app’s settings.
Download the Small Business Marketing folder. Grab it here. Unzip it somewhere you’ll find it again — Desktop or Documents is fine.
Install the marketing plugin. Inside the app: Cowork → Customize → + → Upload plugin, and pick
plugins/small-business-marketing.zipfrom the folder you just unzipped. Restart the Cowork session when it asks.Open the folder in Cowork and paste this, word for word:
“I just set up the Small Business Marketing folder. Read GETTING-STARTED.md and walk me through the setup. Start with Step 2 — I already installed the plugin.”
Answer Claude’s questions about your business. About 20 minutes. Answer the way you’d explain it to a neighbor, not the way you think a brochure should sound. Claude saves your answers.
Use it. Next time you need a Facebook post, a newsletter, or a follow-up email after Wednesday’s networking mixer — open the folder and ask. Claude already knows who you are.
Setup to first written post: about 30 minutes.
One thing to be clear about
This writes the posts. You publish them. Nothing gets posted to Facebook automatically, nothing goes out at 3 a.m. by accident, no accounts get linked to anything. You read what Claude wrote, tweak anything you don’t like, copy/paste, and hit publish yourself.
What it’s actually good at
Once Claude knows your business, you don’t have to talk like a marketer to get useful output. Type “write me a Facebook post about the Easter brunch this Sunday” or “help me write a thank-you email to the customer who left that 5-star review” — plain English, your words. It handles the rest. The underlying library is Corey Haines’ Marketing Skills, repackaged so you don’t need the jargon to use it.
Get it
Free to download. Works on Mac and Windows. Requires Claude Pro.